Waterless skin and hair care that makes a difference to you & the world
Hi, I am Gaelle
For over 10 years I’ve worked in the beauty industry, and as time went on I became more and more aware of how wasteful the cosmetics industry is.
Driven by innovation, I wanted to simplify and rethink the way we use products.
I challenged myself to create a brand with a difference, products that work! And really help your skin and hair glow, while reducing the impact on the environment.
Making it an easy change for you to make.
Our beauty routine shouldn't ruin the world!
Imagine if you could make a difference every day, just by changing up your beauty routine?
It's time to make a positive difference to the appearance of your skin and hair, and a positive difference to the planet and the people who live on it.
The ugly truth behind the Beauty industry
The Eco footprint of the beauty industry is big! Not only pouring artificial ingredients down the drain is harmful for our environment – so are the gazillions of plastic containers used to store them.
If you look at a label carefully, you will soon find an endless list of unknown ingredients. Most products are composed of a blend of 80-95% water, preservatives and synthetics.
Giving you the pow(d)er to make a difference®
✓ Waterless products. We help you conserve water for those that need it most.
✓ Certified Vegan & cruelty-free by PETA: Using animal products have a major environmental impact on the Earth and its people.
✓ NZ Made. Keeping it local reduces our carbon footprint and supports the local Kiwi economy.
✓ Low-Waste & Plastic-free: We use aluminium that can be endlessly reused, and home compostable refills. We are working towards a fully circular model.
✓ Conscious. We care about the planet, but we care about people too.
✓ 1% sales donated. We are giving back 1% of our gross sales to bring clean water to those who need it the most.